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I just uploaded this gorgeous new photo of Mariska wearing the new No More pendant.



Me & Ro No More Pendant

You can bid on the auction here.




In this season of college homecomings coinciding with Domestic Violence Awareness Month, Vice President Joe Biden and Law & Order: SVU star Mariska Hargitay have teamed up to tell victims of campus sexual assault that the powerful duo has got their backs.




“It is a huge opportunity because people look to football players to set the bar,” the “Law & Order” star tells TheWrap

Mariska Hargitay is adding some serious muscle to her campaign against domestic violence and sexual assault.

The “Law & Order: SVU” star has expanded her series of domestic-violence public service announcements to include spots featuring numerous NFL stars, including San Diego Chargers tight end Antonio Gates, New York Giants linebacker Mark Herzlich and Hall of Famers Cris Carter and Aeneas Williams. Dwayne Allen, William Gay, Alfred Morris, D’Brickashaw Ferguson, Merton Hanks, James Thrash and Charles Way also are featured in the spots.

The new spots, part of the ongoing “No More” campaign that Hargitay’s Joyful Heart Foundation participates in, will premiere on “Thursday Night Football” beginning Oct. 23.

While “No More” PSAs featuring actors have previously aired during NFL games, the addition of NFL players to the campaign brings a new dimension to the effort. And the new spots couldn’t come at a more relevant time, as the league grapples with a rash of domestic-violence cases that have generated negative headlines for the NFL and Commissioner Roger Goodell.

The spots were shot Monday and Tuesday in a three-pronged approach by Hargitay, “Ironside” actor Blair Underwood and “24: Live Another Day” actor Tate Donovan, with Hargitay directing some spots in New York, Underwood directing others in Los Angeles and Donovan helming still more in Dallas.

TheWrap spoke with Hargitay to discuss the anti-domestic violence campaign’s new phase.

TheWrap: How did this campaign featuring NFL players come about?
Mariska Hargitay: It’s a very kind of beautiful story. We released these [earlier PSAs] a year ago and have been making these for the past year during different shoots, and we finally did another shoot with Viacom. We aired them during the NFL football [season], and then the players saw them. And it was funny because I was watching them with Maile Zambuto, my CEO of Joyful Heart, and as we watched them we said, “Wouldn’t it be a dream if the NFL players could do these spots?” They’re the fabric of American culture, they’re the center of our society, really. Within a half-hour, we started getting emails saying the players wanted to be part of the campaign. It was the players’ initiative to partner with us. It’s pretty awesome.

How does the “No More” campaign fit in with the overall movement against domestic violence and sexual assault?
“No More” is an initiative much like the red ribbon is to AIDS or the pink ribbon is to breast cancer. But this “No More” symbol is for the first time having a symbol that unifies the sexual assault and domestic violence movement. So it’s our symbol. But hundreds and hundreds of organizations have come together. It has actually unified all of these organizations. The point is, together we can end sexual assault and domestic violence. We were trying to figure out how to bring everybody together, just like those symbols did for the other organizations for AIDS and for breast cancer. And my foundation, Joyful Heart, produced these. That was sort of our gift to the field, to produce them.

The NFL has been in the news lately for a number of domestic violence cases. Do you think that the culture of the NFL lends itself to violence, or is it a matter of these cases just getting more attention than they might have in the past?
I think violence is part of the culture of the world, it’s not necessarily the culture of the NFL. It’s in every institution, it’s everywhere, it’s in society, sadly. So I think what this is, it’s just shining a light. It is a huge opportunity because people look to football players to set the bar. These are the people who are our heroes today. And if they stand up and say, “No more” and show men how to be real men … you know, this is targeted at young boys. We’re trying to grow them up a different way and teach them that there are different options and alternatives, and violence is not one of them.

So do you feel that athletes doing these PSAs will have a different impact than the earlier PSAs that have featured actors?
Much different. I think there’s hero worship for athletes, and they push their bodies beyond what’s normal. They can do anything, they’re heroes in so many ways. So this is being a hero of integrity, and showing how young boys should behave and can behave, and different ways to behave.

The PSAs featuring the players will air during NFL games — which, in addition to targeting the people you’re hoping to reach, also offers an enormous audience for the spots.
It’s the biggest audience, and I think one of the most important audiences. Already, these have been in front of hundreds of millions, and it’s gonna be more now. The impact and the reach is absolutely huge. And that’s the goal — the goal is obviously visibility and reach. And the most exciting part of it is that we’re just getting started. This is just the beginning.

Source




Emmy-award winning actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit fame took the stage at Viacom’s headquarters last week to engage employees in a serious yet crucial conversation. In a discussion assembled by Viacommunity, Viacom’s umbrella for the company’s social commitment, employees got an inside look at the creative process for the Viacom NO MORE public service announcements addressing domestic violence and sexual assault. The panel was moderated by Viacom Velocity’s Niels Schuurmans, who co-directed the spots, in conversation with Joyful Heart Foundation Founder and President Mariska Hargitay, with Rachel Howald, Chief Creative Officer for WPP Team BAC and executive creator director/writer of the spots.

Spearheaded by The Joyful Heart Foundation, the Viacommunity-produced and Hargitay-directed spots aired across Viacom networks in an effort to dispel the stigma and disrupt the silence around these issues. The PSAs featured a star-studded group of over 50 celebrities– among these familiar faces Viacom’s own talent Dave Navarro, host of Spike Ink Master; Shad Moss and Keshia Chanté, co-hosts of BET’s 106 & Park; Nick Lachey, host of VH1’s Big Morning Buzz; and MTV News correspondent Sway Calloway.

We had the opportunity to witness a very candid Hargitay as she expressed her passion for the campaign and admiration for the talent as they “unzipped” to openly talk about the issue. Celebrities broke down their walls and shared bold, provocative messages to engage bystanders and challenge preconceived notions about abuse, with messaging such as NO MORE “That can’t happen to guys” and NO MORE “She just needs to get over it.”

“You are a company that inspires engagement. You all are forward-thinking with passion, conviction and vision,” said Hargitay. “I am so grateful to you and your team for being so willing to just go there.”

For the Q&A, Joyful Heart CEO Maile Zambuto and board member Peter Hermann added their extremely knowledgeable voices to the conversation, answering some thoughtful and probing questions from the audience.

Speaking about how interested employees can get involved, Hargitay said, “It’s as simple as starting a conversation. We’re creating a safe place for people to talk peacefully.”

In airing the No More PSAs, Viacom is using its megaphones to normalize the conversation around domestic violence and sexual assault. This unique collaboration has brought the No More message to our audiences in 700 million homes in 160 countries. Cheers to the team for their success on opening the doors to these essential conversations.

Source




Talk about an arresting duo: “Law & Order: Special Victims Unit” star Mariska Hargitay and Vice President Joe Biden, together at last!

No, the VP is not making a special guest appearance on the long-running NBC series. Instead, he and Hargitay have joined forces on several public service announcements that will air during an “SVU” marathon set to air on USA Network on Sunday, Oct. 19.

The 14-hour run of back-to-back “SVU” episodes, called “No More Excuses,” is an event for National Domestic Violence Awareness month in October, and is partnered with Hargitay’s Joyful Heart Foundation and the NO MORE campaign.

Between episodes, Biden and Hargitay will appear in spots focusing on domestic violence and sexual assault, and offer viewers ways to get involved in stopping the all-too-common problem. The PSAs will also spotlight the White House’s 1is2Many initiative, which the vice president has championed.

“Despite the progress we as a nation have made in the movement to end domestic violence and sexual assault, much work remains,” Hargitay said in a statement. “Society continues to misplace blame and shame on survivors — both women and men. That has to end. I am so profoundly grateful to the vice president, who continues to use his voice — and office — to speak boldly about these issues and stand up for survivors.”

The Oct. 19 “No More Excuses” marathon begins at 9 a.m. ET and concludes at 10 p.m. on USA Network.

Source




Marking the 10th anniversary of the Joyful Heart Foundation she founded, actress Mariska Hargitay was in Honolulu for a benefit, as well as a picnic dinner event honoring foundation benefactors.

Hargitay, who portrays New York City detective Olivia Benson on “Law & Order: Special Victims Unit,” was inspired to start the foundation while vacationing in Kailua-Kona. She had always been moved by viewers response to the compassionate character she plays on television, which isn’t far from her own heart. The aim of Joyful Heart is to help heal, educate and empower survivors of sexual assault, domestic violence and child abuse.

She is such a genuine person. Usually, I find the people behind such organizations to be glib and business-like because of the nature of fundraising, but she is such a believer in her cause and full of gratitude that people are willing to come together to help, that this is the second time I’ve seen her tear up talking about it.

I was able to attend a resort chic picnic event at a private home in Nuuanu, catered by Town restaurant. In honor of event underwriter Tori Richard, Ltd., guests were invited to show their support by donning Tori Richard attire, vintage or new.

You can read the rest of the article here which talks about the fashion of the evening.




I uploaded 25 pictures from the Joyful Mele 10th Anniversary celebration. You can find them in the gallery below 🙂


Joyful Mele 10th Anniversary Celebration
August 31, 2014




Viacom and its Velocity division had the privilege to work with Mariska Hargitay, of Law & Order: SVU fame, on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences. In partnership with the NO MORE campaign, we produced the spots with celebrity talent from across the company. These issues affect everyone, so we wanted to use the whole spectrum of VIACOM’s bold voices to reach all of our brands’ fans. I must say, watching Mariska direct this campaign blew me away. Her passion, grace, support—and compassion—for the people participating in the PSA left me deeply moved and hugely inspired. She actually had that effect on everyone, from the celebrities in front of the camera to the people behind the scenes, everyone was just so moved by her care and commitment. In advance of the spots’ release, I spoke with Mariska about the creative process for the PSAs, her experiences founding the Joyful Heart Foundation and what it’s really like working with Viacom.

What inspired you to found the Joyful Heart Foundation?
MH: When I started doing research for my role on SVU, I was floored by the statistics on the prevalence of sexual assault and domestic violence. I think my first reaction was, “Wait, this can’t be”— but of course it is. I knew right away that I wanted to do something about it, but the thing that really moved me to action was the letters that started coming to me from viewers. First there were a few, then more, then hundreds, and thousands since then. The women and men writing the letters didn’t ask for an autograph or a headshot. They disclosed their stories of abuse. I was holding in my hands the stories behind the statistics that I had learned. I was proud to be on a show that was brave enough to go into territory that no one was talking about, but I also knew I wanted to respond in a more complete way, to do more to help survivors heal and reclaim their lives. So the Joyful Heart Foundation was my response. Since I started Joyful Heart in 2004, we’ve raised more than $14 million in private funds, directly served over 13,000 survivors and the professionals who care for them, and connected with over a million individuals through education and awareness initiatives. We’ve also championed critical legislation and policy reforms to pursue justice for survivors, including the All-Crimes DNA law in New York State, the first of its kind in the country. And we’re at the forefront of the movement to test the hundreds of thousands of untested sexual assault evidence collection kits—known as “rape kits”—sitting in police storage and crime lab facilities across the country.

The spots are very powerful. Can you talk about the creative for it?
MH: Let me give you a little context first. For the first time in history, the domestic violence and sexual assault movements are coming together under one symbol and one unifying message: “NO MORE. Together we can end domestic violence and sexual assault.” You can’t overstate the significance of that unity. Because these issues have been so underfunded, organizations have had to stand out—and, by definition, stand alone—to receive support: “We’re not like that organization over there, so please honor our grant request, and not theirs.” It’s not that explicitly stated, but that’s the spirit in which they’ve had no choice but to work. But that is changing. It’s not a coincidence that the first word in the NO MORE declaration is “Together.” That’s very good news for those working to end this violence. At the same time, that unity is bad news for perpetrators. They benefit from silence, from a spirit of scarcity in the movement, from fractured efforts against them. To all of that, we say: NO MORE. Over the next three years, the PSA campaign will roll out across the country in local and national markets via print, broadcast, online and outdoor advertising, in movie theaters across the country, and in major airports and medical facilities. In other words, it will be impossible to ignore. It will also allow us to develop new and meaningful partnerships with visionary organizations like Viacom to spread this message. And most importantly, it will give the field of hardworking organizations that have done so much with so little over the past 40 years a tool to highlight and validate their own work, their own local media relationships, and their own fight to be heard. I’ve had so many advocates tell me how emboldened they feel by being able to point to a NO MORE billboard and saying, “That’s the work I do. Right there. That’s the team I’m on. And we’re all over the country, and we have people in the highest offices of government with us, and advocates like me, and athletes, actors, musicians, and citizens everywhere. And getting stronger every day.”

What was it like directing an emotional spot around such a difficult issue?
MH: Directing the NO MORE PSAs was a dream come true. To be honest, it’s been one of the most meaningful experiences of my life. What we saw during the filming, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they’ve never met, for themselves. I was just moved beyond words.

Why is NO MORE as a movement so important to you?
MH: Society still misplaces the shame and stigma on survivors—it’s embedded in the way we think and talk about these issues—and it has to end. A vital goal of NO MORE is to lift that shame and stigma, to liberate the conversation from the attitudes that have suppressed it for so long. Once the conversation begins, the depth of people’s concern about sexual assault and domestic violence has a chance to emerge. But those same people haven’t had a way to demonstrate publicly that these are issues they think about. That’s where the NO MORE symbol comes in. It’s the simplest, most eloquent way to say, “This matters to me.” You can think of NO MORE as a commitment, a vision, a line drawn, but most of all, it’s a call to action. We are confident that, like the red ribbon did for AIDS and the pink ribbon for breast cancer, NO MORE will break down the barriers that prevent people from talking about these issues. The question that so many people have—that practically everyone has—is “What can I do about this?” And the answer is “TALK.” You will pull these issues out of the margins; you will move these issues higher up on the political agenda; you will help lift misplaced shame and stigma; you will help create a society where it is easier for survivors to come forward; you will shrink the sphere of operation in which perpetrators can commit these crimes with impunity. You can say a little or a lot, but TALK. And the NO MORE symbol starts the conversation.

Tell me what you really thought about your experience working with Viacom. How was the process of combining your vision with other creative and production teams?
MH: I am so grateful to you and your team for being so willing to just go there – to think with us, dream really big with us, and to embrace NO MORE wholeheartedly. I cannot wait to see the new PSAs broadcast across your networks this summer: MTV, Spike, Comedy Central, TV Land, BET, and so on. So much has gone into NO MORE, so many people have stepped up, and I’m hard pressed to tell you how moving and inspiring it is to me to have the people of Viacom—with their reach and influence—put their shoulders to this wheel. All of it fills me with so much confidence and renewed hope.

What do you hope audiences take away from these PSAs?
MH: As I said earlier, perpetrators of violence have relied on the fact that the movement to stop them would not come together. They depend on our silence to keep doing what they do. And so we say to them in one collective voice: NO MORE. We will not be silent any longer.

For more on the great work the Joyful Heart Foundation is doing to heal, educate and empower, check out their website here.

Source




USA NETWORK TO AIR SECOND LAW & ORDER: SVU “NO MORE EXCUSES” MARATHON TO RAISE AWARENESS OF DOMESTIC VIOLENCE AND SEXUAL ASSAULT AS PART OF ONGOING PARTNERSHIP WITH JOYFUL HEART FOUNDATION AND THE NO MORE CAMPAIGN

8-Hour Marathon Hosted by SVU Current and Former Cast Members, Featuring a New Special Call to Action by Chris Meloni for More Men to Help Stop Domestic Violence and Sexual Assault

USA Network has teamed up with Mariska Hargitay’s Foundation, Joyful Heart, and the NO MORE campaign for the second “No More Excuses” marathon to raise awareness of domestic violence and sexual assault. The eight-hour marathon on Sunday, June 22 from 3pm – 11pm ET will feature custom wraps from “Law And Order: SVU” veteran Chris Meloni as well as current stars Mariska Hargitay, Ice-T, Danny Pino and Kelli Giddish. The wraps and complimentary digital content will raise awareness of domestic violence and sexual assault, offer help to male and female victims, and encourage more men to get involved and be part of the solution.

“Engaging men is a crucial part of the movement to address and, one day, end sexual assault, domestic violence and child abuse,” said Mariska Hargitay. “I am so grateful to USA for their courage, vision and generosity in joining us to involve men in saying NO MORE. Being part of NO MORE from the beginning has been a great privilege. We must confront the myths and excuses that perpetuate violence and abuse. Society continues to misplace shame and blame on survivors – both women and men. That has to end.”

NO MORE is a public awareness movement focused on domestic violence and sexual assault prevention. Supported by the major national and local organizations working to address these urgent issues, the goal of the NO MORE PSA campaign is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault. By increasing visibility and fostering more dialogue, NO MORE seeks to change social norms, improve public policies, and generate more resources dedicated to prevention. More information is available at www.nomore.org.

During each episode, viewers will be encouraged to seek out additional information and resources online, including national help hotlines to speak with trained counselors and advocates. Throughout the day, USA, the Joyful Heart Foundation, and NO MORE also will use social media platforms to encourage conversation and inspire greater action to stop and prevent domestic violence and sexual assault.

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Mariska Hargitay had another man stand in for hubby Peter Hermann during a photo op at the Joyful Heart Foundation’s gala at Cipriani 42nd Street Thursday.

Hargitay couldn’t find Hermann for a pic with Ali Wentworth, Debra Messing and her “Law & Order: SVU” co-stars Kelli Giddish, Danny Pino, Ice-T and his wife, Coco.

So she “grabbed the tallest man with dark hair and glasses” to complete the shot.

She jokingly ­introduced the astonished stranger to photographers as “Peter.”

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