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I just finished uploading almost 300 pictures from the Joyful Heart Foundation 10th Anniversary Celebration Gala. You can view the pictures below in gallery 🙂


Joyful Heart Foundation Gala
May 29, 2014




Viacom Inc. (NASDAQ:VIAB)(NASDAQ:VIA), in partnership with the Joyful Heart Foundation founded by actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit, today announced its commitment to raise awareness for the NO MORE movement to end domestic violence and sexual assault with a new series of groundbreaking NO MORE PSAs.

The spots, directed by Mariska Hargitay and produced by Viacom Velocity Creative with Executive Vice President Viacom Velocity Creative Niels Schuurmans and Viacom’s social responsibility umbrella Viacommunity, feature a unique collaboration of Viacom celebrities, including: MTV News correspondent Sway Calloway, Spike Ink Master host Dave Navarro, VH1 Big Morning Buzz Live host Nick Lachey, MTV Catfish stars Nev Schulman and Max Joseph, and BET 106 & Park hosts Bow Wow & Keshia Chanté. Additional celebrities in the PSAs include Sophia Bush, Jemima Kirke, Natasha Lyonne, Danny Pino and more. The spots will begin airing across Viacom’s networks this summer.

A rough cut of one of the Viacom NO MORE PSAs can be viewed here.

Viacom President & CEO Philippe Dauman, who will be honored by the Joyful Heart Foundation at its Joyful Revolution Gala tonight, said, “Viacom has a rich history of engaging its audiences to address important issues, whether inspiring teens to complete high school, encouraging people to live healthy lifestyles or helping to stop the spread of HIV/AIDS. We champion our unique ability to make a difference through our platforms, and are proud to focus our megaphones on helping to end the stigma, shame and silence of domestic violence and sexual assault.”

“Viacom has taken the courageous and powerful step to join us to say NO MORE to domestic violence and sexual assault,” said Mariska Hargitay. “Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors – both women and men. That has to end. NO MORE confronts the myths and excuses that perpetuate domestic violence and sexual assault. I am filled with confidence and renewed determination that, together, we can and will put an end to this violence.”

The NO MORE PSA campaign initially launched in September 2013 and was designed to help dispel many of the most common and pervasive myths about sexual assault and domestic violence, and to engage the public in an open dialogue about these important issues. The three-year PSA campaign, developed in partnership with Y&R and world-renowned photographer Timothy White, has been rolling out across the country in local and national markets via print, broadcast, online and outdoor advertising, in movie theaters nationwide, and in major airports and medical facilities.

NO MORE is a public awareness movement focused on domestic violence and sexual assault prevention. Supported by the major national and local organizations working to address these urgent issues, the goal of the NO MORE PSA campaign is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault. By increasing visibility and fostering more dialogue, NO MORE seeks to change social norms, improve public policies, and generate more resources dedicated to prevention. More information is available at www.nomore.org.

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You can see a BTS shot of the PSA here.




Valerie Gatto gets everything a college girl would want for free: a stylist, a tanning package and a scholarship. She even met one of the stars of “Law & Order: SVU.”

“But I’m not in college; I’m 24 years old,” she said.

Gatto, a 2012 Pitt graduate with a degree in business administration, is this year’s Miss Pennsylvania USA and will compete for the Miss USA title in Baton Rouge, La., on June 8. Gatto said she expects to win the Miss USA crown because her positive thinking fuels her success in pageants. After pageantry, Gatto has plans to act professionally, but if she’s not successful in acting within five years, she will pursue a master’s degree in business.

Last December at a Steelers home game, Gatto ran into another Pittsburgh native, actress Tamara Tunie, who plays Dr. Melinda Warner on NBC’s “Law & Order: SVU.” The two exchanged contact information, and Gatto said she hopes to work with “SVU” in the future after the Miss USA competition.

As Miss Pennsylvania USA, Gatto received a $45,600 scholarship to Lindenwood University of St. Charles, Mo.,, which she declined because she already completed her bachelor’s degree at Pitt. She also won a 20 percent tuition scholarship from the New York Film Academy, which she may use in the future to pursue a career in acting.

Miss Pennsylvania USA and Miss Pennsylvania are two different titles from different pageants. Miss USA and Miss Pennsylvania USA are owned by NBC Universal and Donald Trump, while Miss Pennsylvania is a title from the Miss America pageant, owned by the Miss America Organization.

“If I win Miss USA, I get to live in a penthouse in Trump Towers with Miss Universe,” Gatto said. “Losing is not an option. I think my personality was made to do this.”

Most of the state winners spend the months preceding the Miss USA competition doing charity work for various organizations and, Gatto said, they have the option to choose to have a platform, or sponsorship from one particular organization. Although no organization officially sponsors Gatto, she said her main goal is to spread awareness about sexual violence and rape.

Gatto’s mother, Theresa Gaugler, was raped 24 years ago as a college student while on her way home from work. Gatto is the product of that rape. Gatto’s good friend and Sigma Sigma Sigma sorority sister, Blair Droskey, said Gatto speaks quite openly about her own conception.

“You wouldn’t think that she doesn’t know who her dad was,” Droskey, a 2012 Pitt graduate, said. “It’s gotten easier for her to talk about now that she has this platform, now that she is Miss Pennsylvania [USA].”

Gina Cerilli, Miss Pennsylvania USA 2010, Gatto’s friend and coach, said she admires Gatto’s determination to be successful. Cerilli, who placed in the top 15 during the 2010 Miss USA competition, currently studies at Duquesne Law School.

“She didn’t grow up in a traditional household,” Cerilli said. “She doesn’t consider her mother a victim. She considers her a survivor.”

Gatto said she takes every opportunity she’s offered to appear on TV and often tries to use her time during those appearances to give advice on sexual assault, such as how to deal with sexual assault. She said she advises those who have experienced rape or sexual assault not to touch the scene of the crime and not to shower.

“I talk about what to do if it happens,” she said. “Even if [the police] do have the attacker, they’re going to get off if the evidence is all washed away.”

In the last year, Gatto has met with Highmark employees and various sorority members from across the state in downtown Pittsburgh for the Walk a Mile in Her Shoes organization, a race in which men wear high heels in order to raise awareness about sexual violence.

When speaking at events, Gatto said she often quotes Rape, Abuse & Incest National Network statistics. According to RAINN, two-thirds of assaults are committed by someone known to the victim. Gatto said she tells young people to be careful about whom they trust.

“It’s about being proactive and not reactive,” Gatto said. “But … you need to be reactive knowing what to do, like how to file a complaint and knowing what your options are.”

Gaugler said she is completely supportive of Gatto’s decision to talk about her conception publicly and is happy that her daughter’s recent publicity gives Gatto the chance to use their story to make a difference in other people’s lives.

While Gatto spoke about her mother’s rape during the interview portion of the Miss Pennsylvania USA competition, Gaugler said “you could’ve heard a pin drop in the audience.” It was an emotional experience for both Gatto and her mother. Gaugler said she has always been forthcoming with Gatto about her father.

“She has known since about second or third grade how she came about,” Gaugler said. “I gave her what I thought she could handle.”

Gatto said she hopes to use her story and her visibility as Miss Pennsylvania USA to make changes to the way society perceives survivors of sexual assault.

In her communication with Tunie, Gatto said she hopes to get in touch with Mariska Hargitay, who plays Olivia Benson on “SVU.” Hargitay started the Joyful Heart Foundation in 2004 to “heal, educate and empower survivors of sexual assault, domestic violence and child abuse” according to the foundation’s website. Gatto said she hopes to collaborate with the Joyful Heart Foundation in the future.

To read the full article click here.




Mariska helped ring NASDAQ Opening Bell this morning and pictures are now in the gallery. Check back throughout the day as I’ll be adding more!


NASDAQ Opening Bell
May 19, 2014




Viacom & The Joyful Heart Foundation will visit the NASDAQ MarketSite in Times Square in support of NO MORE, a movement to galvanize greater awareness and action to end domestic violence and sexual assault. NASDAQ & Viacom Say NO MORE to Domestic Violence and Sexual Assault.

In honor of the occasion, Niels Schuurmans, EVP, Viacom Velocity Creative Content Solutions, and Emmy Award-winning actress Mariska Hargitay, Founder & President of the Joyful Heart Foundation will ring the Opening Bell.

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Monday, May 19, 2014 – 9:15 a.m. to 9:30 a.m. ET

Social Media:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies please visit our Facebook page at: http://www.facebook.com/NASDAQ .

Use the hashtag: #viacomsaysNOMORE.

For photos from ceremonies and events visit our Instagram Page: http://instagram.com/nasdaq .

For news tweets, please visit our Twitter page at: http://twitter.com/nasdaqomx .

For exciting viral content and ceremony photos visit Tumblr Page: http://nasdaq.tumblr.com/ .

Webcast:

A webcast of the NASDAQ Opening Bell will be available at: https://new.livestream.com/nasdaq/live or http://www.nasdaq.com/about/marketsitetowervideo.asx .

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

Source




Mariska Hargitay is the founder and president of the Joyful Heart Foundation and stars in Law & Order: Special Victims Unit

Despite the progress we as a nation have made in the movement to end sexual violence, much work remains.

Society continues to misplace blame and shame on survivors—both women and men—on college campuses and everywhere else. That has to end. We must confront the myths and excuses that help perpetuate sexual assault. We must speak about these issues, boldly, thoughtfully and often, because criminals thrive when we are silent, when we are reluctant to engage, when we insist that these issues are too murky to sort out.

I may not see the end of this violence in my lifetime, but I am committed to doing everything I can to bring it about.

Source




USA Network’s “Law & Order: Special Victims Unit” 16-hour marathon, in partnership with Mariska Hargitay’s Foundation, Joyful Heart, and the NO MORE campaign, netted impressive ratings results on Sunday, April 27 averaging more than 1M viewers P18-49 and P25-54 and more than 500k in P18-34 each hour between 5p and midnight. The episodes airing between 7-11p, when compared to SVU episodes in the same timeslot last year, delivered double digit increases across the board (+29% P18-49, +41% P25-54, +23% P18-34) with 2.6M total viewers (+18%) on average. The 16-hour marathon peaked at 9/8c with the episode “Trophy” delivering 1.1M P18-49, 1.2M P25-54 and 2.8M total viewers P2+. The effort to increase awareness and help stop domestic violence and sexual assault featured star-studded PSAs and cast wraps with the series stars Mariska Hargitay, Ice-T, Danny Pino and Kelli Giddish and other celebrities saying “NO MORE” to domestic violence and sexual assault.

Throughout the day, USA, the Joyful Heart Foundation, and NO MORE used social media platforms to encourage conversation and inspire greater action to stop and prevent domestic violence and sexual assault. The hashtags #sayNOMORE, #NOMORE and #NOMOREexcuses trended nationally during the marathon and the coalition’s website received a surge in traffic of 2,463% versus the prior weekend. During each episode, viewers were encouraged to seek out additional information and resources online, including national help hotlines to speak with trained counselors and advocates. The National Sexual Assault Hotline operated by RAINN saw a 106% increase in the number of people helped by the hotline, while the National Domestic Violence Hotline saw a 21% increase in calls compared to the prior Sunday.

Mariska Hargitay said about the marathon: “I am grateful to USA for their courage, vision and generosity in joining us to say NO MORE to domestic violence and sexual assault. Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors – both women and men. That has to end. NO MORE confronts the myths and excuses that perpetuate domestic violence and sexual assault. I am filled with confidence and renewed determination that, together, we can and will put an end to this violence.”

In addition to the current cast, former and guest “Law & Order: Special Victims Unit” stars appearing in the televised spots include: Shohreh Aghdashloo, Maria Bello, Andre Braugher, Dann Florek, Marcia Gay Harden, Peter Hermann, DavidMarciano, Chris Meloni, Debra Messing, and Blair Underwood.

NO MORE is a public awareness movement focused on sexual assault prevention. Supported by the major national and local organizations working to address these urgent issues, the goal of the NO MORE PSA campaign is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault. By increasing visibility and fostering more dialogue, NO MORE seeks to change social norms, improve public policies, and generate more resources dedicated to prevention. More information is available at www.nomore.org.

Created by Emmy Award-winning producer Dick Wolf, “Law & Order: Special Victims Unit,” now in its fifteenth season, is the longest-running primetime drama currently on television. This hard-hitting and emotional series from NBC’s “Law & Order” brand chronicles the life and crimes of the Special Victims Unit of the New York City Police Department, an elite squad of detectives who investigate sexually based crimes. The series stars Mariska Hargitay, Ice-T, Danny Pino, Kelli Giddish and Raul Esparza. “Law & Order: Special Victims Unit” is a Wolf Films production in association with Universal Television. Dick Wolf is creator and executive producer; Warren Leight, Julie Martin and Peter Jankowski are executive producers.

The Joyful Heart Foundation, created by Hargitay, has a mission is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues. For more information, please visit: http://www.joyfulheartfoundation.org/

Source




Mariska Hartigay, who plays a detective on NBC’s popular drama about sexual crimes, Law & Order: Special Victims Unit, also works on issues of sexual assault when she’s not in front of the camera. She’s currently part of a campaign that’s working to challenge Americans’ preconceived notions about rape, gender, and victim-blaming. Her nonprofit organization, the Joyful Heart Foundation, partnered with NO MORE — a group that leverages nonprofits, corporate leaders, athletes, and advocates to draw widespread attention to the work of sexual assault prevention groups — to spearhead a public awareness campaign around the reality of sexual violence.

The celebrity PSAs (which also feature Hartigay’s Law & Order co-stars) challenge traditional assumptions about victimization, like the ideas that rape victims must have done something to “ask for it,” men are never victims of assault, and it’s easy for women to leave abusive relationships.

The NO MORE campaign launched last year, and was updated this week to include additional ads that are more inclusive to male victims of sexual assault.

“Being part of NO MORE from the beginning has been a great privilege,” Hargitay explained in a statement released on Friday. “Society continues to misplace shame and blame on survivors — both women and men. That has to end. By confronting the myths and excuses we rely on to avoid ending domestic violence and sexual assault, NO MORE fills me with confidence and renewed determination that we will put an end to the violence.”

The messages in NO MORE’s ad campaign echo much of the recent activism surrounding sexual assault prevention. This week, after an op-ed published in TIME Magazine argued that rape culture is a myth, feminists pushed back with a Twitter campaign that reaffirmed the realities of survivors’ experiences. “Rape culture is when you go to friends for support and they ask you what you were wearing,” Zerlina Maxwell, a feminist activist and writer, tweeted to kick off the #RapeCultureIsWhen hashtag — which spread rapidly and ended up flooded with similar stories about the impact of victim-blaming.

This is hardly the only work that Hartigay has done in this space. Ten years ago, she founded her nonprofit specifically to advocate for policies to address domestic violence and sexual assault. Much of that activism has focused on ending the nation’s rape kit backlog. She recently partnered with law enforcement officials in Detroit to process over 1,000 previously untested rape kits, an effort that helped identify 100 serial rapists.

It’s worth noting that while Hartigay’s real-life activism around the issue of sexual assault is attempting to make a real positive impact, the television show she works for doesn’t always have the same end result. Law & Order: SVU has been accused of furthering some damaging rape myths of its own — namely, the notions that perpetrators of sexual assault are usually strangers who jump out of the bushes, and that rape victims always bear physical markers like cuts and bruises. The show also depicts disproportionately high numbers of false rape cases and rape convictions, compared to a reality where only about two to eight percent of rape reports are fabricated and just three percent of rapists see the inside of a jail cell.

“The way Law & Order: SVU portrays the nature of sexual assault and the occurrence of false reporting feeds the lifeblood of rape culture by making rape out to be something rare and something that victims lie about it in the first place,” activist Sara Alcid wrote in Everyday Feminism last fall.

It’s certainly great to tell survivors’ stories through print ads, but unfortunately, they shouldn’t necessarily expect the same reflection of their experiences on the small screen.

Source




Determined to help make a difference in the lives of survivors nationwide, unite4:good today announced that the Joyful Heart Foundation‘s NO MORE PSA campaign has joined its growing global movement for humanity as a Founding Affiliate. Together, the organizations will amplify efforts to help end sexual assault and domestic violence as part of unite4:good’s mission to catalyze acts of kindness and service to inspire positive and lasting change.

The Joyful Heart Foundation recently produced the groundbreaking NO MORE PSA campaign to address the silence and excuses surrounding domestic violence and sexual assault and call Americans to action around these issues. Directed by actress and advocate Mariska Hargitay, the campaign features more than 40 celebrities and public figures engaging bystanders in ending domestic violence and sexual assault.

“NO MORE seeks to remove the shame and stigma surrounding domestic violence and sexual assault,” said Joyful Heart President and Founder Mariska Hargitay. “NO MORE is making these issues easier for people of all ages to talk about, and empowering bystanders in every community to get involved in preventing them.”

The Joyful Heart Foundation was created by Law & Order: Special Victims Unit actress Mariska Hargitay in 2004 to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues. Since its inception, the Joyful Heart Foundation has served nearly 14,000 survivors and healing professionals.

Founded by the non-profit Bright Future International and philanthropist Anthony Melikhov, unite4:good is establishing a new standard whereby acts of kindness and service become so valued and celebrated that everyone chooses to make them a part of their daily lives. The ultimate goal of the unite4:good movement is to convey the “inspire:empower:share:love” message and inspire positive action so a day will come when the number of people who want to help outnumber those who need it.

“Through NO MORE, the Joyful Heart Foundation is changing the way the world talks and thinks about sexual assault, domestic violence, and child abuse” said Mr. Melikhov. “By working alongside the Joyful Heart Foundation, we can reach more people and fulfill our mission of bringing change to the world, one act of kindness at a time.”

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